Hi Reader

Many of you who subscribe to my newsletter are founders on a mission to grow your business, and I have a huge amount of respect for you.

And many of you are salespeople working closely with founders to help them achieve their goals.

Both categories are affected by the poor transition from founder-led sales to team-based selling.

I've worked for a number of startups, and this transition seemed to be done with no real consideration of the key milestones above being achieved.

The result was it had a severe impact on the growth of the business and the success of salespeople, which caused high turnover.

This can ruin a business and strip the competitive advantage out if this occurs.

My mission is to help you avoid this.

It's actually why I started Sales Market Fit, but it has taken me a while to articulate my 'WHY'.

To effectively transition by building and maintaining sales momentum, I've broken the journey down into four steps that should be tackled in sequential order.

1. The founder must be able to convert sales
2. The process for winning sales must be repeatable
3. The process must be teachable to others
4. Have a management framework

If any of these stages are skipped, it causes issues in the other stages and stifles momentum, which we want to avoid at all costs.

Over the coming weeks, I'll explore each of the elements further.

I am also about to launch a massive 12-month project that will culminate in a book on founder-led sales.

More info on this later...

Where are you on the founder-led transition journey above?

If you feel like you're stuck on any of the above areas, feel free to book a strategy call below, and I'll see if I can help.

During the session, we cover;

• What are your current sales challenges
• What are your sales goals
• Recommended action plan
• How we might be able to help

Enjoy the weekend.

Cheers

Gavin