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Hi! I'm Gavin, Founder of Sales Market Fit

The number #1 challenge for founders is lead generation

Published about 1 year ago • 1 min read

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Hi Reader

Happy Wednesday!!!

Everything begins with lead generation…success or failure!

Whether your business survives or thrives first depends on leads consistently coming into your business.

I think you could even make the argument that some marriages fail because of poor lead generation.

Why did I make that bold statement….Here’s why!

When a consistent stream of leads aren’t coming into the business, everything becomes more stressful.

Here are some ways this stress can present itself.

  1. We put more pressure on existing leads because we need them to close for revenue which can ruin deals
  2. We work longer hours which puts more pressure on ourselves and our families
  3. Because leads aren’t coming in consistently, we might not be giving longer term strategies time to work
  4. If you have investors, they may be putting more pressure on you to produce results, which in turn makes you work longer
  5. It will eventually lead to the failure of a business 100%
  6. Stress from a lack of leads can affect us personally, which can affect us not switching off and being a good partner in our personal lives…Which might lead to the above….

I personally went through something similar with my business.

Recently, I changed my business structure to be more coaching focused and although I believed I was on the right track, it took a while for some of you reading this to turn into valued clients.

To say I was nervous would be an understatement and the pressure was mounting.

What actually happened was there is a natural length of time in everyone’s pipeline and I was just going through mine.

Does this sound familiar?

But we want to help you reduce this stress and that is why I am teaming up with Alex Urquhart to help solve your lead generation challenges in 2024.

We are currently in our research phase and would love to pick your brain for about 15 minutes on the challenges you faced on this topic in 2023.

If you have 15 minutes and would like to chat, you can find a link to my calendar below.

Cheers

Gavin

Thank you again for joining SMF. I look forward to embarking on this exciting journey with you!

Ormeau, Gold Coast, QLD 4208
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Hi! I'm Gavin, Founder of Sales Market Fit

My mission is to help B2B startups unlock revenue growth with a unique sales strategy

My newsletter aim to provide authentic, pragmatic sales advice to founders and is based on; - 1st principle based sales - Customer centric selling - Helping increase the return on sales effort - Maximising your subject matter expertise to crete a competitive advantage

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